Graphic Design & Illustration/2014/36 min/Reel № 14.001
ByChris Gotz
Chris Gotz on building beautiful monsters
A Better Future Through Design/Recorded 2014
A close reading, kept within reach.
Chris Gotz takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2014, the conversation is grounded in Chris's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The chief creative officer of Ogilvy & Mather South Africa shares three campaigns that turned the agency around.
About the speaker
Chris Gotz
Cape Town/South Africa
Chris Gotz is the chief creative officer of Ogilvy & Mather South Africa.
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