Creative Economy/2017/37 min/Reel № 17.001
ByBrian Collins
Brian Collins on creative evolution and the pitfalls of brand homogeny
Inspiration Is Nothing Without Action/Recorded 2017
A close reading, kept within reach.
Brian Collins takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2017, the conversation is grounded in Brian's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
“Designers do not make the future, we are in competition with it.”
About the speaker
Brian Collins
New York/USA
Creative juggernaut Brian Collins, co-founder and CCO of Collins agency in New York, works towards revitalising massive brands.
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