
Creative Economy/2010/Reel № 10.001
ByMark Dytham, Javier Mariscal, Marcel Wanders, Marian Bantjes, Reggie Watts, Stefan G Bucher
Alternative imaginations
Let It Out!/Recorded 2010
A close reading, kept within reach.
Mark Dytham takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Japan in 2010, the conversation is grounded in Mark's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Design is about love, not money, and believing in the potential of design being something for the whole world.






About the speaker
Mark Dytham
Tokyo/Japan
Mark Dytham graduated from the Royal College of Art in London and established architectural firm Klein Dytham in Tokyo with Astrid Klein in 1991.
Javier Mariscal
Barcelona/Spain
Since Javier Mariscal took up a pencil in the 1970s to earn his living, his life and career have been characterised by his creative incontinence.
Marcel Wanders
Amsterdam/Netherlands
Marcel Wanders is a Dutch designer who has been lauded by the The New York Times as the "Lady Gaga of the design world".
Marian Bantjes
Canada
Marian Bantjes has been variously described as a typographer, designer, artist and writer.
Reggie Watts
United Kingdom
Reggie Watts has thrilled audiences across the world with his unique brand of improvised comedy, boggling both comedy and music fans alike.
Stefan G Bucher
Pasadena/USA
Stefan G Bucher is the man behind 344 Design and the Daily Monster – an online drawing and storytelling experiment.
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