
Product Design/2009/45 min/Reel № 09.001
By5.5 designers
5.5 Designers on sustaining great design
What Can Your Creativity Do?/Recorded 2009
A close reading, kept within reach.
5.5 designers takes product design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in France in 2009, the conversation is grounded in 5.5's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
5.5 designers talks about a product's lifecycle and ways in which design can intervene to make it more sustainable.

About the speaker
5.5 designers
Paris/France
5.5 designers is a design studio started up in 2003 by Vincent Baranger, Jean-Sébastien Blanc, Anthony Lebossé and Claire Renard.
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